Marketing Focus Europe
28th & 29th October 2003, Hilton Barcelona, Spain
Despite the slowing of the European economy, many technology and telecom companies are continuing to maintain and grow their European business. How are they achieving this?


Customer loyalty: how do you build it in the B2B environment?
Pierre van Beneden, VP Europe - Adobe
How do you build such a total involvement with your customers that you become totally indispensable to them? We all talk about loyalty but how many of us have specific programs to engender loyalty in our B2B customers? Adobe have built an extraordinarily loyal following and in this session Pierre shares the strategies and tactics Adobe has adopted to achieve this; you'll hear about how to build a real interdependency with technology customers through the use of strategic and tactical loyalty programmes.